Audio Systems Engineer — Budweiser FIFA World Cup, Qatar (2022)
Designed and deployed the complete audio system for Budweiser’s World Cup 2022 activation at the W Hotel in Qatar, transforming a conventional hotel environment into a fully operational nightclub and live music venue for the duration of the tournament.
The venue presented significant architectural constraints, including a low overall ceiling height, with a dome-shaped central ceiling section providing additional vertical clearance. Adapted the system design around this architecture, utilising the additional central volume to fly the main PA while maintaining appropriate sightlines, coverage and system geometry within the restricted space.
Designed an L-Acoustics system comprising A15 mains, SB28/SB18 subwoofers and an extensive deployment of X-series fills, from X8 upwards, delivering consistent intelligibility and tonal balance throughout every area of the venue. The system was built to meet the demands of a high-energy nightclub and live music environment, hosting an international artist programme including Jason Derulo, Peggy Gou, Steve Angello, Nervo, Fat Joe, Lil Baby, Pete Tong and Craig David.
Delivering a touring-grade PA within a temporary hotel activation required continual balancing of low-frequency output, coverage and the physical constraints of the space — a core technical challenge throughout the deployment.
